Rugged: A Scent Inspired by the Good Guys

Rugged wasn’t planned~it was personal.

When I created this scent, I wasn’t chasing a trend or trying to fill a gap in the lineup. I was trying to capture a feeling I know well.

Rugged is inspired by my husband, who serves on a SWAT team. The kind of man who shows up day after day, carries responsibility with quiet strength, and comes home steady and grounded~no matter what the day held.

I wanted this scent to feel like him.

The warmth of amber reflects depth and reliability.

Cedarwood brings grounding, strength, and earthiness.

A touch of sea salt adds freshness~clean, calm, and familiar.

Together, they create a scent that’s masculine without being overpowering. Strong without being harsh. Comforting in the way consistency always is.

Rugged is for:

• Partners who protect and provide

• Fathers who lead with presence

• Homes that value calm strength over chaos

• Anyone who loves a scent that feels grounded and dependable

It’s a reminder that the strongest people don’t always need to be loud.

Some of them are just… really good humans.

And yes—he smells really good too 😉